iFP's new campaign "Algún día, Hoy", gold at Educafestival

iFP's new campaign "Algún día, Hoy", gold at Educafestival

iFP's new communication campaign, "Algún día, Hoy", has been awarded gold in the category of Educational Centres at the International Educational Advertising Festival, Educafestival, which was held on 1 June at the Caixa Forum auditorium in Madrid.

Under the slogan "Algún día, Hoy", the new campaign aims to place iFP in a more active and emotional role, raises the tone and reinforces the leadership in the category, encouraging action and promoting Vocational Training. Its optimistic, approachable and very versatile character allows for the development of a universe rich in discourse and, above all, focuses on the role of the brand as an ally of the target audience, while still giving prominence to the student.

The festival is aimed at all educational institutions, brands, agencies and non-profit organisations that develop communication campaigns with an educational theme or in the education sector, with the aim of encouraging more creative, responsible and efficient communication, as well as changing habits and attitudes in their audience, contributing to creating a fairer, more egalitarian and responsible society.

The iFP brand campaign, focused on Madrid and Barcelona, is visible in all its formats this June, both in offline media: radio, press and outdoor (buses, OPPIs and billboards), as well as in digital media such as YouTube, Spotify, Display and Social Media.

For further information- ifp.es