How to improve employability: key strategies and tips

In recent years, the labor market has increasingly resembled nature: only those who know how to adapt thrive. In this new professional ecosystem, skills become obsolete, rules change, and competition not only intensifies but also evolves.

Amidst this whirlwind of change, the goal should be to find ways to stand out and advance—something that is not always easy, especially when seeking employment. Understanding which soft skills to develop, how to enhance our professional visibility, and selecting the best strategies can make a significant difference.

Importance of employability in today's labor market

Today, technological and economic changes continually reshape the rules of the game. What can we do about it? Evolve alongside the market. Companies are specifically looking for professionals who not only possess technical expertise but are also flexible, quick learners, and capable of navigating uncertain scenarios. In other words, adapting and continually learning are essential to remain relevant.

Definition of employability

Before focusing on practical advice, we must understand what employability means. By definition, it refers to a person's ability to enter, remain relevant, and progress in the labor market. The objective is to build a solid and versatile professional profile that allows us to respond effectively to challenges.

Key competencies to improve employability

Technical skills and their relevance

Technical skills certify knowledge in a specific area, enabling efficient performance in a role. Identifying which skills are in high demand and how to keep them updated is essential. Beyond specialization, they offer a gateway to better-paid and more stable positions. Among the most valued are:

• Data Analysis: Proficiency in tools such as advanced Excel, SQL, Python, or Power BI.
• Programming and Web Development: Knowledge of languages like JavaScript, Python, or HTML/CSS.
• Project Management: Familiarity with agile methodologies (Scrum, Kanban) and applications like Trello or Asana.
• Cybersecurity: Understanding of data protection, system auditing, or GDPR (General Data Protection Regulation).
• Digital Marketing: Expertise in SEO, SEM, social media management, and metrics analysis.
• Cloud Skills: Experience with platforms such as AWS, Google Cloud, or Microsoft Azure.

Soft skills: communication, teamwork, adaptability

While technical skills open employment doors, soft skills determine how tasks are executed. In a world where processes are increasingly automated, companies seek irreplaceable human qualities. 

• Effective Communication: Clearly expressing ideas in any situation.
• Teamwork: Ability to collaborate, manage conflicts, and contribute to overall success.
• Critical Thinking: Analyzing situations, making informed decisions, and finding creative solutions.
• Time Management and Organization: Prioritizing tasks and managing deadlines to enhance individual and team productivity.

Strategies to increase employability

Networking: how to build and maintain a professional network

Talent and experience are essential to securing a job, but sometimes opportunities arise in more casual or even unexpected settings. This is where networking comes into play—a strategy that not only helps us connect with key industry figures but also keeps us informed about trends and accesses new opportunities more naturally.

Networking isn't merely about accumulating contacts; it's about building professional relationships that can be beneficial in the future. Attending events, conferences, and even informal gatherings are ways to establish these relationships and turn them into long-term resources.

Effective use of digital platforms and professional social media

The labor market operates not only among human resources teams but also on social networks. Our digital footprint—all the information we post on LinkedIn, X (formerly Twitter), or specialized forums—serves as a showcase to display skills, generate conversations, and connect with companies.

Therefore, maintaining an updated and optimized profile increases the chances of being discovered by recruiters and reinforces your personal brand. Following companies and professionals, maintaining a consistent posting schedule, and staying active by commenting on posts turn these tools into effective channels for generating job opportunities.

Activities to develop professional skills

Skills aren't solely acquired on the job. There's always the possibility of participating in industry events or undertaking personal projects that add value to your professional career.

Participation in specialized workshops and courses

Specialized workshops and courses allow you to update knowledge and acquire specific skills quickly and effectively. They are ideal for staying current with the latest developments. Additionally, obtaining certifications in technical areas can verify your knowledge and add value to your resume.

Undertaking personal or collaborative projects

Just as social networks help you gain visibility, developing your own projects and compiling them into a portfolio can carry more weight than any resume. The key is to showcase experience and creativity, as well as essential skills in any work environment.

Practical tips for finding a job

Securing the ideal job depends not only on experience or skills but also on the strategy employed during the application process. It's not just about sending resumes or applying for positions; it's about knowing how to stand out, preparing well for interviews, and understanding the companies and sectors where you wish to develop.

Creating an effective resume

The resume is your cover letter, so it must make a good impression in just a few seconds. The key is to be clear, attractive, and direct. How to achieve this?

• Clean and Professional Design: A clear structure without visual excesses, using a legible and well-organized font.
• Relevant and Concise Information: Highlight key achievements and experiences related to the position.
• Appropriate Keywords: Using industry-specific keywords can increase visibility.
• Essential Sections: Include a professional profile, work experience, skills, academic training, and, if applicable, relevant certifications or projects.
• Customization for Each Job Application: Tailor the resume according to the company and position to increase your chances.

Preparation for job interviews

Arriving at interviews prepared allows you to approach them with confidence. Researching the company—reviewing their website, social media, and any relevant information about their culture, values, and recent projects—provides insight into how you might fit into their team.

To demonstrate interest in the position, asking questions at the end can be beneficial. Inquire about the team, growth opportunities within the company, or what a typical day in that role looks like.

Lastly, remember to be mindful of your body language, as it helps convey confidence.

Conclusion

As observed, employability is something that is built. Like a skilled architect, the key lies in the materials you choose to stand out from the rest: staying informed about industry trends, the most sought-after skills, important topics, attending events...

At Planeta Formación y Universidades, we are deeply committed to the future of employability. The second episode of Deep Talks, our original debate series, focused on how to approach the job search. In conclusion, the participating experts highlighted the difference between remaining stagnant and taking the leap. The key will always be to learn quickly, showcase your talent, and make the right connections.

If you wish to continue training to lead the future of employability, do not hesitate to explore the training programs offered by the various institutions within Planeta Formación y Universidades.