The audiovisual sector aims for a 2025 defined by transformation, innovation and growing demand for talent
The Spanish audiovisual sector enters 2025 with sustained growth prospects, consolidating itself as a key driver of emerging employment in the country. According to the DigitalES report on emerging jobs 2024, technological transformation and the growing demand for digital content are revolutionising job opportunities, highlighting areas such as content creation, Artificial Intelligence (AI), digital marketing and cybersecurity.
Meanwhile, the ‘Entertainment & Media Outlook 2024-2028’ report, prepared by PwC, estimates that the entertainment and media sector will achieve annual growth of 2.6% until 2028, with revenues projected at €42,907 million. This outlook reinforces the importance of having specialised talent to meet an ever-expanding demand.
Digitalisation is transforming the audiovisual sector, driving demand for profiles such as content creators, AI specialists, cybersecurity analysts and cloud computing engineers, with notable increases in job offers. This dynamism presents unique opportunities for young people, the main consumers of content and future leaders of the sector. The diversification of formats, driven by streaming platforms, video games and immersive experiences, requires specialised talent to respond to new trends.
In this context, institutions such as The Core, belonging to Planeta Formación y Universidades, play a fundamental role in preparing professionals for the challenges of the future. With programmes designed around innovation, creativity and new technologies, the school equips students with the necessary skills to lead in a constantly changing market. From content creation to audiovisual project management, the training offer responds to the demands of an increasingly dynamic sector.
